Andrew Howard speaks at TMTPOST

Andrew Howard speaks at TMTPOST's Talk to China forum, CES 2020

Andrew Howard, Director of Sales at Tuya North America, during Talk to China's IoT panel discussion, said that the company's aim is to "help brands stay ahead of the curve both on the pricing and on the technology perspective."

One interesting thing mentioned by Howard was that the company has set up a global strategy committee led by Jeff Immelt, the former chairman of US-based multinational conglomerate General Electric (GE) and now the chairman of Tuya North America.

The committee is tasked with researching, coordinating and staying ahead of the curve in technology in order to serve better those brands partnering with Tuya.

According to Howard, Tuya has also launched fun Tuya 'Sandwich' boards that will allow developers to build their own smart home product prototypes and even ecosystems. The boards arise from Tuya's abundant experience in converting standard traditional devices into smart ones across a wide range of fields including Bluetooth, WiFi, ZigBee and more. It offers an enjoyable development experience in which the developer in effect builds a 'sandwich', layer by layer. Tuya can also help developers bring a product to market and mass-produce that product.

"So the next step in the IoT industry is about evolution, is to really give our brand partners more flexibility, to actually develop and deploy devices of their own making," Howard added.

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This article was written by @Dido Pang

Follow us on Twitter @tmtpostenglish, Medium @TMTPOST and Facebook @TMTPOST.

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